Sagmeister & Walsh Beauty Show
Animal swarms, like murmurations of starlings, families of sardines, and clouds of gnats, emerge through simple rules followed by the individual animals. In the case of flocking birds, these are:
- separation: avoid getting too close to your neighbors
- alignment: match the direction and speed of your neighbors
- cohesion: steer toward the middle position of your neighbors.
Flock, commissioned by Stefan Sagmeister for Sagmeister & Walsh's touring Beauty Show, allows visitors to explore these simple rules by varying them.
Museum für angewandte Kunst
"Then the museum atrium already starts to poke at your prejudices and beliefs...and offering one particular exhibit I could happily have stared at for hours: a huge video simulation of a flock of birds you can influence through a console."
— Visiting Vienna exhibition review